A young woman asserts she has managed to enhance her hair growth through an astonishingly straightforward routine—no serums or magical lotions involved, just a tip she shares for free.
There are habits we adopt without much thought: scratching our heads, giving a quick fix to our hair, or brushing aside a rogue strand.
But what if these seemingly mundane actions held the key we all have been seeking without even realizing it? A simple gesture—almost instinctual—has transformed into a daily ritual for one young woman, who has recently captured the spotlight on social media.
Phoebe Williams, the woman making waves online, isn’t marketing a miraculous shampoo or a costly serum. Though dubbed the “modern Rapunzel,” she doesn’t claim to have a universal solution.
However, ever since she shared her incredibly simple tip, Phoebe has sparked as much curiosity as hair growth.
In just a few weeks, her technique has captivated TikTok and sparked envy among thousands of users. So, is this a true beauty hack or just a cleverly marketed placebo? Let’s unravel this phenomenon.
Hair That Defies Natural Growth Rates
Phoebe Williams isn’t a hairstylist or a full-time beauty influencer—she describes herself as an ordinary Australian woman with a passion for long hair. For years, she experimented with products, supplements, and grandma’s old remedies.
Then one day, she decided to focus on boosting circulation in her scalp. Every day, five times and at regular intervals, she massages her scalp for several minutes with her fingers, using no oils or tools.
“I didn’t expect it to work this quickly. In three months, my hair grew almost 10 centimeters,” she states in a TikTok video that has garnered over 8 million views. No capsules, no elaborate ten-step routines—just what she calls “contact time with my scalp.”
What’s intriguing is that Phoebe isn’t selling anything; she’s simply sharing her experience. The testimonials flooding her posts seem to validate her approach. This trend, reinforced by its virality, raises an important question: what does science say?
Scalp Massage: Backed by Research
While no study conclusively proves that massaging your scalp five times a day accelerates hair growth, some research indicates intriguing benefits. A 2016 Japanese study published in Eplasty revealed that regular scalp massages could enhance the thickness of hair over a period of 24 weeks.
The mechanical action stimulates hair follicles by increasing blood flow. While it may not guarantee faster growth, it could foster a more conducive environment for hair to flourish.
Other studies also suggest that stimulating the scalp may delay hair loss without guaranteeing any dramatic regrowth. In essence, if Phoebe’s method proves effective, it might be less about miracles and more about a consistent, disciplined practice.
Phoebe points out that she doesn’t particularly suffer from hair loss or deficiencies. She views her massage routine as a “gentle daily boost” for an already healthy body. Perhaps it’s this regularity that makes a difference.
TikTok Resurrects Grandma’s Secrets
The allure of Phoebe’s method may stem from its simplicity and nostalgia. What she practices is something that generations of women have done before her, long before TikTok and viral “hacks” existed. Scalp massages were once part of hair brushing rituals or remedies for headaches. This return to tactile sensations and the time we dedicate to ourselves was refreshing, standing out against an industry driven by mass production.
TikTok thrives on contrasts: minimal beauty routines vs. overflowing shelves, cost-free gestures in an age of skyrocketing subscription services.
The scalp massage is quickly emerging as a micro-movement—both aesthetically and mentally—a way to pause and reclaim agency over one’s body.
Through her ritual, Phoebe offers more than just a solution for hair; she invites a new relationship with oneself. Her videos resonate deeply because they embody something few can buy or scroll past: the richness of slow time, allowing things to grow organically.
Photo Credit: Instagram @phoebekate__
