This Korean mask is taking social media by storm with impressive before-and-after videos. However, distinguishing between a genuine miracle and mere hype can be challenging… We tested it for you, and the results may surprise you!
If you are a fan of K-beauty, I’m From is likely not unfamiliar to you. This Korean brand has gained recognition through its philosophy of transparency regarding the origin of its ingredients. Already renowned for its ultra-nourishing honey mask and its purifying volcanic clay mask, I’m From has introduced the Rice Glow Peel Off Mask from I’m From. It didn’t take long for it to go viral.
If you spend some time on TikTok, you definitely have come across this treatment that promises a brighter and ultra-soft complexion in just one go! The before-and-after videos keep coming, and the results are intriguing. Some refer to it as a natural beauty filter, while others call it a must-have for instant glow. But let’s be honest: how many “viral” products have been forgotten at the back of a drawer? So, is it a miracle or just a buzz? We’ll tell you everything!
Rice Glow Peel-Off Mask from I’m From
Rice and K-beauty have had a love affair for centuries. A true ancient secret of Korean routines, it is used for its illuminating and nourishing properties. The Rice Glow Peel Off Mask from I’m From features a formula rich in Yeoju rice extract, chosen for its exceptional Vitamin B and E content, essential for skin regeneration. The presence of ceramides helps maintain hydration and strengthen the skin barrier, while niacinamide, a star ingredient in Korean skincare, evens the skin tone and reduces irregularities. To enhance its gentle exfoliating action, the mask also includes sphingomonas ferments, probiotics that support skin microbiome balance and boost cell regeneration.
Our Test of This Best-Selling Mask
Product Discovery
At first glance, you can spot the clean signature of I’m From. The tube is simple, elegant, and proudly displays its Korean origins. It has a practical and hygienic format, allowing for easy dispensing without mess. It fits nicely in hand, and its cap closes well, meaning there’s no risk of leakage or breakage (anyone who has dropped their favorite serum will understand). The overall appearance is simple and refined, with beige and white accents that echo the softness and purity of rice-based products. An effective, no-frills packaging.
By gently squeezing the tube, we discover a creamy, almost velvety texture that glides smoothly onto the skin. As for the scent, there is no overpowering fragrance, just a subtle, lightly powdered aroma.
Application
After cleansing my face, I apply an even layer across my entire face. The texture spreads well, thick enough not to drip, yet not overly heavy. After a few minutes, the mask begins to solidify progressively and the texture changes: it shifts from a creamy appearance to a slightly transparent film, indicating it’s ready to be removed. Then comes the critical moment, the removal. If done too aggressively, it can irritate and sensitise the skin. If too gentle, it won’t remove anything. Here, the balance is perfectly struck. As I lift the edge of the mask, I immediately notice that the film remains flexible and doesn’t break into pieces. Removal is smooth, with no feelings of tightness or discomfort, unlike those peel-offs that aggressively remove the slightest dead skin.
No redness or irritation, just a sensation of cleanliness and purified skin.
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♬ original sound – imfrom_us
Our Opinion After Testing
As soon as I looked in the mirror, the difference was striking. My skin appeared luminous, more even, and visibly hydrated. The effect is not only linked to the removal of impurities; there’s a genuine improvement in skin texture.
Before applying, my skin was somewhat dull, with a few irregularities and a slight lack of elasticity. After removing the mask, it feels much softer, with a natural glow and a feeling of deeply nourished skin.
Hydration is a true highlight of this mask. Unlike some peel-offs that leave the skin dry and uncomfortable, this one provides wonderful suppleness and a plump effect, almost like after a cream mask. A well-deserved bestseller, proving once again that Korean rice-based products are indeed remarkable.
Photo credit: Instagram @mmang_xxi
