Prequel, the new skincare brand launched by dermatologist Sam Ellis, is already causing a stir on social media. Minimalistic, effective, and designed for the skin barrier, this range promises to revolutionize our beauty routines. But what do its products really offer? Let’s take a closer look.
In the highly competitive world of skincare, some brands manage to stand out and create genuine excitement. This is exactly what Prequel is achieving. Founded by California-based dermatologist Dr. Sam Ellis, this skincare line focuses on minimalist and highly effective formulations to attract cosmetic enthusiasts. The result? Millions of views on TikTok and soaring demand at Target, its primary retailer in the United States.
But is Prequel just another fleeting skincare trend or a genuine innovation for our skin? With its dermatological approach and clinically tested formulas, the brand promises to enhance the skin barrier while addressing common issues like dehydration, hyperpigmentation, and fine lines. Let’s focus on this brand that is shaking up the beauty industry.
Prequel: Minimalist Formulations That Deliver
What makes Prequel so appealing is primarily its transparency and simplicity in formulations. Unlike other brands that offer lengthy ingredient lists, Prequel focuses on proven dermatological active ingredients selected for their demonstrated efficacy. Some of these include:
- Ceramides, which are crucial for protecting and repairing the skin barrier.
- Squalane, a hydrating agent naturally found in our skin.
- Glycolic acid and salicylic acid, effective for gentle exfoliation and the removal of dead skin cells.
Furthermore, all Prequel products are fragrance-free, dermatologist-tested, and suitable for sensitive skin. This is a significant selling point for those seeking an effective routine without irritating their skin.
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Cult Skincare Products: Our Selection
Although the brand has just launched, several products have already emerged as must-haves.
Multi-Quench Plumping Hydration Serum: This hydrating serum, enriched with peptides and glycerin, instantly boosts moisture and plumps the skin. The result: an immediate glow and a reinforced skin barrier.
Pre-Gleanse Cleansing Oil: An ultra-sensory cleansing oil that dissolves makeup without irritating the skin. Unlike traditional oils, this one leaves no greasy residue and emulsifies perfectly.
Half & Half Fluid Moisturizer: A hybrid of cream and gel, providing intense hydration while remaining ultra-light. Perfect for combination to oily skin types looking for comfort without the sticky effect.
Why Is Prequel So Popular on TikTok?
The brand’s remarkable success is also due to a well-orchestrated marketing strategy on TikTok and social media. With influencers and dermatologists praising its merits, Prequel has created a hype akin to that of the biggest luxury brands… but at accessible prices.
Another key factor: its minimalist and stylish packaging. Each product features a clean design that instantly invites you to display it in your bathroom. This approach resonates particularly with Generation Z, who are constantly searching for aesthetic and effective products.
@sydneyheinemann Nighttime skincare as a cosmetic nurse! @Prequelskin oil cleanser @prequel glycerin cleanser @Paula’s Choice lactic and mandelic acid exfoliant @rhode skin glazing milk @Naturium tranexamic acid serum @KraveBeauty great barrier relief serum @Stratia Skin interface moisturizer #skincareroutine #cosmeticnurse #skincare #fyp
♬ original sound – Sydney Heinemann 🫧
Credits: Prequel
