Launching in April at SEPHORA, this new release is already creating a buzz on social media. Following its success with iconic lip balms, this Korean brand is introducing an unexpected innovation that is sure to captivate beauty lovers everywhere.
Matcha, the beloved detox drink, is not only popular among foodies but also a star ingredient in trendy pastries and a source of inspiration for skincare. Its ultra-healthy reputation, antioxidant benefits, and distinctive aesthetic make it a must-have obsession on TikTok. Now, it’s making an entrance in a place we least expect.
Indeed, this vibrant green powder is now a component in a beauty essential that millions rely on daily. This surprising announcement has taken everyone by storm and is already primed to spark a wave of tests and reactions online.
And who’s behind this savvy move? It’s LANEIGE, the renowned Korean brand that turns every launch into a celebrated event. Known for its high-performance skincare and addictive textures, LANEIGE has won the hearts of beauty enthusiasts across the globe with its iconic lip balms. This latest addition may very well be the most coveted yet.
LANEIGE Night Mask: Now with a Green Twist
This is a true best-seller. Since its debut, the LANEIGE Lip Sleeping Mask has become the go-to night treatment for waking up with soft, hydrated lips. Packed with potent ingredients, it works wonders overnight, gently eliminating dead skin cells thanks to antioxidants while Vitamin C protects and revitalizes the lips. Infused with coconut oil, it delivers intense hydration and plumpness by morning.
The results speak for themselves: After eight hours of use, lip hydration increases by 63%, and firmness improves by 23%. Clearly, it’s a staple for beauty aficionados who collect the various seasonal scents. Following flavors like watermelon, vanilla, and strawberry, LANEIGE is boldly launching a totally unexpected variant: Matcha Lip Sleeping Mask!
Lip Glowy Balm: The TikTok Sensation
For those who love a portable option, the Lip Glowy Balm is the perfect choice. This cult-favorite product will also feature a new Matcha Bubble Tea scent. This ultra-hydrating balm combines the nourishing properties of a skincare treatment with the glossy finish of a lip gloss, offering a luminous and natural look in one simple swipe. Its lightweight, non-sticky texture glides on easily for instant comfort.
Inside, you’ll find a nourishing blend of murumuru butter and shea butter, known for their moisture-retaining and protective qualities. These ingredients work to lock in hydration and prevent dryness, leaving lips feeling supple and glowing. LANEIGE has also added an invisible hydrating film that seals in hydration while preventing evaporation, ensuring soft, plump lips throughout the day.
Available exclusively at SEPHORA starting April 21, 2025, this limited-edition release is already poised to be another best-seller.
Why Matcha Is Set to Ignite Sephora
A quick glance at TikTok reveals that this launch is going to make waves. Each new scent from LANEIGE generates significant buzz, and this one is no exception. The combination of such an iconic ingredient like matcha with a beloved product is sure to pique interest.
Beyond the hype, there’s also an aesthetic appeal. With its meticulously crafted packaging and highly photogenic quality, this balm ticks all the boxes for the ultimate Instagrammable product. And let’s not forget the sensory experience: the melting texture, addictive scent, and joy of application all come together to make this an essential in beauty routines.
If you’re eager to snag this special edition, act fast. Previous LANEIGE launches have often sold out within days. With such a desirable combination of trendiness and allure, this release is bound to do the same.
Photo Credit: Instagram @isabeau.delatour
